During the event from 16:45 to 18:00, apart from the announcement of the laureates, the participants will present their competition projects, and the jury of the competition will show and comment on all the works that have reached the final.
Over 20 shops took part in the competition. The following advanced to the final: “Tovary dlya doma” (Blagoveshchensk), “Kukhonnye istorii” (Voronezh), “Posuda Tsentr” (Novosibirsk), “Textil WESS” (Saint Petersburg, shopping center “K-Rauta”), “Urbanika” (Moscow), “Novosyol” (Chelyabinsk, shopping center “Dekor”), “Tvoy Dom” (Krasnogorsk), “Eldorado” (Ekaterinburg), shopping centers “Kapitoliy Vernadskogo”, “Evropeyskii”, “Okeaniya”, “Raykin Plaza” and “Galereya Krasnodar”.
In the nominations “Conceptual approach to the shop window design”, “The best arrangement of goods on the sales floor”, “The best layout on the shelf” and in the special nomination “active product promotion through trade networks” the following companies reached the final: Nika, Frybest, “Vsyo dlya doma”, Hoztorg, Santonit, “Posuda Tsentr Servis” and “Cookhouse”.
We invite everyone to have a look at the works which have been submitted for participation in the competition and to find out what our professional jury think! Join us!
ORGANIZERS OF THE COMPETITION
- МОККА Expo Group, organizer of the HouseHold Expo exhibition
- Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy
- Jos de Vries The Retail Company, the company developing strategies of retail business, design and branding
JURY OF THE COMPETITION
- Anna Pakhomova, professor of the Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy, chairperson of the jury
- Irina Bolotova, head of the Russian office of the design studio Jos de Vries The Retail Company
- Nadezhda Savina, expert and practitioner in the field of retail, building of formats and concepts of merchandising
- Galina Shevchenko, coordinator of the business programme of HouseHold Expo
Results of the 2017 autumn competition "The best design and layout in the home goods store"
FOR YOUR INFORMATION:
Specialty stores and departments selling household goods, as well as shops of a mixed type take part in the competition which purpose is to increase sales of household goods by optimizing merchandising and performance of brands. Participation in the competition is free of charge.