The contest takes place within the framework of the exhibitions HousеHold Expo, Stylish Home. Objects & Tableware, Dacha Outdoor, Сhristmas Box. Podarki and ChemiCos.
Over 10 shops from Russia and Belorussia – Moscow, Minsk, Saint Petersburg and Kazan – have already submitted their applications.
Participation in the contest is free of charge. Participants will have a chance to present their ideas for the layout of goods in their shops and to obtain professional recommendations for strengthening their projects in the future. The main purpose of the contest is the optimization of merchandising and the layout of brands on the shelf.
In order to take part in the contest one needs to fill in and send the application together with a few pictures for each marked nomination.
NOMINATIONS
- Conceptual approach to the shop window design
- The best arrangement of goods on the sales floor
- The best layout on the shelf
- Special nomination “For active product promotion through trade networks”
Terms of participation in the competition
Application for participation in the competition
ORGANIZERS OF THE CONTEST
- МОККА Expo Group, organizer of the HouseHold Expo exhibition
- Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy
- Jos de Vries The Retail Company, development of strategies for retail business, design and branding
- Kanayan Retail&Development Consulting
JURY OF THE CONTEST
- Anna Pakhomova, professor of the Industrial Design Department of the Moscow Stroganov Artistic-Industrial Academy, chairperson of the jury
- Irina Bolotova, head of the Russian office of the design studio Jos de Vries The Retail Company
- Kira and Ruben Kanayan, directors of the Group of Companies “Kanayan Retail&Development Consulting”, Moscow
- Galina Shevchenko, coordinator of the business programme of HouseHold Expo
Coordinator of the contest
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32