Among speakers are Natalia Marova, Maria Yashenkova, Valentina Filatova, Lyudmila Karnyushkina, Amina Gayfullina, Yulia Dmitrieva, Ekaterina Buzukova, Andrey Fatov, Elena Stolyarskaya, Asya Barysheva, Natalia Novoselova and Elena Naumchik.
Part I “Sales trends in the sphere of household goods: analysis and pratice”
| 10:30–10:50 |
Customer’s route. What the store manager does not see Speaker: Natalia Marova, head of Retail.ru |
| 10:50–11:10 |
Trends of 2019-2020 in sales of household goods. What research says Speaker: Maria Yashenkova, CEO of Bright Consulting |
| 11:10–11:25 |
Sector of household goods in the sales system of DIY stores Speaker: Valentina Filatova, product range director at “Kenguru” company |
| 11:25–11:40 |
Development of the household sector in a regional trade network Speaker: Lyudmila Karnyushkina, head of the division of marketing and product range management at “Evropa” trade network |
| 11:40–12:10 |
Technologies of kitchenware sales at points of sales. 7 key tools of Effective sales Speaker: Amina Gayfullina, development director at “Kukmorsky Metalware Factory” JSC, KUKMARATM |
| 12:10–12:20 |
Prize raffle from Retail.ru and partners among the audience |
| 12:20-13:00 |
Coffee break |
Part II “Sales in a store: strategy and tactics. 7 checklists for implementation”
| 13:00–13:30 |
Mistakes in price positioning of a store. How does it influence sales? Speaker: Yulia Dmitrieva, head of JD.Expert – marketing agency of breakthrough business solutions. Marketer, analyst, business development consultant. Specialisation of the agency – Central Asian countries |
| 13:30–14:15 |
How to work without discounts? How to find the solution with the help of category management? Speaker: Ekaterina Buzukova, independent consultant in product range management, business coach |
| 14:15–14:45 |
Workshop: “Sales at the counter – a gold mine” Speaker: Andrey Fatov, business coach in B2c sales, head of education centre for trade networks “Mir” |
| 14:45–15:15 |
How to become irreplaceable for the customer? Development of extra services with the help of shop assistants Speaker: Elena Stolyarskaya, head of the “School of customer service” project |
| 15:15–15:25 |
Prize raffle from Retail.ru and partners among the audience |
| 15:25–16:00 |
Coffee break |
Part III “Sales in a store: strategy and tactics. 7 checklists for implementation”
| 16:00–16:45 |
Management of sales quality: how to increase sales sixteenfold Speaker: Asya Barysheva, partner of the project “Systematic sales” |
| 16:45–17:15 |
How to increase the efficiency of a store Speaker: Natalia Novoselova, head of consulting group “Super-Roznitsa” |
| 17:15–18:00 |
Loyalty programmes. How to use the tools of your automatization system and return your customers? Speaker: Elena Naumchik, member of Customer Strategy Network – international professional association of specialists in the sphere of customer service and loyalty programmes. Co-founder of the Association of customer loyalty and client centricity |
All discounts for buyers at the booths of participating companies
All premieres and novelties of the exhibitions
Nominees of the contest HouseHold Russia Award-2019
September 10 – 12, 2019, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11