Workshops and seminars will be held in the discussion zone.
Workshop topics within the framework of the business programme will be the following:
- Statistics of sales or trends? Theory and practice of assortment forecasts for manufacture and retail
– existing practices and difficulties of assortment forecasts
– sales and image – different objectives, one aim
– key tools for working with consumer demand
– assortment which people like
- Key interior tendencies of 2018/19 in the world and their application on the Russian market
– sensitivity of the Russian audience to tendencies
– colour and its influence on the customer, how to work with colour
– print, pattern – surface design in interior and object design
– form as a reflection of in-depth demand of customers
- Design and décor in the HoReCa segment – creating emotion, hype. Objectives and their solutions, design technologies
– attracting the audience with visual communication means
– offline and online communications: website and hall – what main visitor groups want
– the difference between fashionable and memorable: consumer experience
– trends in the interior and table decorations adapted for the Russian market
Speaker – Ksenia Lery