The three-level merchandising system is a set of tools which allow to develop a balanced microcosm of a shop, thus making the customers choose you and not your competitors.
The programme will include: history of merchandising; influence of merchandising on customer behavior; category merchandising; levels of practical implementation of merchandising tools; appearance of a shop and its nearby territory; layout of the sales area; layout and presentation of goods using in-store equipment; creativity and non-standard approaches in merchandising; capabilities and limitations of merchandising.
Speaker: Elena Gubina
Practicing category manager with a 15-year successful work experience in leading retail chains of the Russian FMCG market: MAGNIT, RITE (Monetochka), SPAR (Molniya). Experience in managing a production enterprise (dairy factory) and a specialised retail chain (meat products).
Higher education, South Ural State University, majored in Sociology. Certificates within the framework of corporate workshops: “Product range management” held by E. Buzukova, “Category management. Management of product range, merchandising, price, stock” held by Gulfira Krok, “Merchandising in a chain store” held by Kira and Ruben Kanayan, “Higher level negotiations: tough style” held by A. Ivanov, “Profiling” held by Alexandr Kopytko.
March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,
Christmas Box and Outdoor Dacha –
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32