- Has the mandatory self-quarantine influenced the sales of household goods? Do we have the full picture of the changes in customers’ habits?
- Have the customers’ habits changed permanently?
- Has the time come for radical changes in the customers’ behavior? The customers are conservative in their habits and even new positive experience will hardy change them radically. Therefore, what should manufacturers and retailers of household goods do with merchandising in the post-quarantine period?
Speaker: Georgy Smirnov
Over 20 years in retail. Establishment and management of federal retail networks. Author of the first edition of the ‘Standards of visual communications and merchandising’ of Lenta hypermarket chain. Development of visual merchandising at SantaHouse – hypermarket chain of household goods. Former merchandising director at Metrika - DIY hypermarket chain. Person responsible for the transformation of a provincial chain of houseware stores into the leader on the market of household goods as the Director of sales technologies at Yuterra – hyper and supermarket chain of household goods (Chudo Dom). Former regional director of X5 Retail Group Perekrestok in Saint Petersburg. Former CEO of own trading network and agricultural concern Detskoselsky.
Novelties and premieres of the exhibition
September 15-17, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an online registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts and Christmas Box. Podarki – the biggest Russian B2B exhibitions of household goods, country life products and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32