Business Program of HouseHold Expo autumn 2021 International Exhibition has been published

Business Program of HouseHold Expo autumn 2021 International Exhibition has been published

In the program:

REGIONAL RETAIL DAY

Goods for home sales. Strategies and tactics

Organizers: Retail.ru, Mayer GC

Retail 1   MAYER logo
     

 

Questions for discussion:

  • Nonfood retail change due to coronavirus. Trends.
  • Household goods range development, new needs of customers and consumption models, what demands will be in 2022.
  • Partnership with marketplaces, future of offline retail.
  • Efficiency of retail interaction with suppliers, private label relevance, fight of brands and private labels.

 

Key topics of presentations

  • Key trends of byers’ behavior. Market of household goods: points of growth and communication
  • Tableware segment: choices of buyers and opportunities of sellers
  • Trends of buyers’ behavior in goods for cleaning. How COVID-19 affected buyers.
  • Consumption situation as growth driver of household category
  • Formula of improvement of retail format of HouseHold
  • What do suppliers believe in and what client really requires
  • How to negotiate with retail chains

IMPROVE YOUR HARD SKILLS WITH MARKET PROFESSIONALS

Workshops on design, merchandising, window dressing

 

Organizer:

yutnaya kvartira

  • Workshop ‘How to make selling New Year’s showcase’
  • Workshop ‘Colorist’s lifehacks: how to create flawless shop windows and marketplaces’
  • Workshop ‘Law and rules of selling showcases’

DIGITAL MARKETING DAY

How not to get lost in the endless tide of Internet advertisement

Orginizer: Ingate

ingate logo

  • Analytic panel. Trends in Internet marketing of HouseHold industry 2021 – 2022.
  • Website sales funnel: from the formation of need to purchase and repeated requests.
  • Cases. Experience of the major Household industry companies in using of Internet Advertisement for solving tasks.
  • Workshops and discussions: new media, marketplaces, digital strategies and many other.

Section on Branding HOW TO INCREASE SALES TWICE USING THE POWER OF A BRAND. SUCCESS SECRETS FROM THE LEADING EXPERTS ON BRANDING

Organizer of the Section: Association of branding companies of Russia

abkr logo 3

  • How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?
  • How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing
  • Package. How to lose out the customer
  • What is your power, brand? How to achieve success and increase brand awareness
  • Unique corporate souvenirs or how to really surprise your clients
  • How to increase repeated sales of a brand

 

VIEW THE FULL PROGRAM

Business program producer

Galina V.Schevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32

        

September 14 – 16, 2021, Moscow, Crocus Expo IEC

Autumn novelties and premieres on the website www.expo-retail.ru

 

We are looking forward to seeing you at Household Expo, Christmas Box.Podarki, Stylish Home. Gifts, ChemiCos and ChemiCos Beauty – the biggest B2B consumer exhibitions of homewares and country life products, furnishings, gifts and festive products, household chemistry, cosmetics and personal care products!