- Why have companies reconsidered their policy towards regions over the past 1-2 years?
- Goal setting for regions based on their contribution to the company’s profit. Algorithm for evaluation and calculation.
- Segmentation of three types of territories: 1) Active development and domination 2) Stable development 3) Retention
- Organization of work with each of the regional segments: field structures, sales technologies and service norms
- Reinforcing the control of quality of presence on all channels at the city level
- The speech will review successful experience of regional sales of companies – furniture manufacturers with their own studio network, networks of household goods and décor items
Speaker: Tatiana Sorokina, General director of Unit-Сonsulting
Tatiana Sorokina, General director of Unit-Сonsulting, over 80 successfully implemented large-scale projects on increasing the efficiency of sales, 14 years in sales consulting and 10 years in real business. Author of the methodology “Defining the reserves of sales growth”. Lecturer of MBA programmes at business schools. Author of bestsellers: “Subsidiary network: development and management, “Distribution system. Tools of creating competitive advantage”. Among her clients are Marya Trading House, Arben Gallery, Union, Business-Bouquet, Elt, Vostochny Put, Peligrin Maten and others.