Talking points of the workshop:
- A few simple methods for getting the right information from the consumer. The method the “bad-good-perfect product”. SCORE and other efficient methods.
- How to find insight?
- Findings of the research. Simple talk on a complex subject.
- What to do next? Metaphor of the brand – how to turn insight into design.
Speakers:
Arseny Kutovoy — general director
Alexey Kovalenko — strategy director
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Dotorg Agency specialises in strategic branding for becoming the market leader. TOP-100 of the Digital Design & Creative rating by Ruward. TOP-100 of design agencies of Russia by Tagline. TOP-100 of the Russian creativity rating by Rating Runet. Customers of the agency: Sistematika Group, Lanit Group, Ak Bars Nedvizhimost, Morton Group, AM Development, Danilovsky Market and others |
March 24-26, 2020, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,
Christmas Box and Outdoor Dacha –
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!
Business programme producer
Galina Shevchenko,
+7 (910) 426-01-61, +7 (495) 363-50-32