Theses:
- Previous branding tools are less efficient. What principal changes have occurred in brand management and how does it influence the company efficiency.
- There are no good or bad brands – everything depends on the ability to manage them. What is the most important in brand development and management on the House Hold market?
- “Silent” brands. Efficiency assessment criteria of brand packaging on the shelf.
Speakers from Coruna Branding:
Anatoly Kim
Managing partner, project manager at Coruna Branding
Experience in the field of strategic management since 1988 (30 years), in the field of marketing and branding since 1998 (20 years). Experience in joint development of over 100 branding and consulting projects, including Henkel, Gazprom (retail project), Tinkoff Credit Systems (bank), Don-Avia (Aeroflot group), Rus Agro (agro-holding), Tricolor TV, Government of Saint Petersburg, Kronstadt Meat Processing Plant, Nevskaya Cosmetics, Nevskiye Berega, VALIO, Alantal
Vladlena Stephantsova
Project manager at Coruna Branding.
Experience in the development of complex branding projects since 2014, including Dyadya Vanya, Plastic Republic, Gruppa Etalon, Marka One.
Head of the division for the packaging development for private labels of the largest federal networks, including Lenta, Karusel, Pyaterochka, Real (as part of KIMA by Coruna Branding). Over 800 packaging layouts printed.
About the company: CORUNA BRANDING is the first Russian company enjoying an expert status in the sphere of branding. Over 27 years of creating successful projects for Russian and international companies have allowed us to develop own technologies of brand management based on foreign and domestic branding experience. CORUNA BRANDING bets on complex analytics and brand strategies which provide the base for creativity and design.
Among our clients are Tikkurila, Tinkoff, Nevskaya Cosmetics, Procter & Gamble, Plastic Republic, Alantal, finncolor, NHT (brands Palmia, Wellery), Valio, Henkel, texet, Nevskiye Berega and many others.