- Successful practical experience of high-margin sales growth in 2015-2018
- Key points of the programme to increase marginality of sales
- Rules of calculating sales marginality
- Specification of expenses on commercial services: which costs may and should be reduced?
- Technologies of sales growth: client groups and rules of working with them, product range management
- Necessary reports and events to control sales profitability
All cases are based on real projects successfully implemented in 2016-2018 for manufacturers of furniture with own network of furniture studios, chain stores of household goods and decorations.
Speaker: Tatiana Sorokina, general director of Unit-Consulting
Tatiana Sorokina, general director of Unit-Сonsulting, over 80 successfully implemented large-scale projects on increasing the efficiency of sales, 14 years in sales consulting and 10 years in real business. Author of the methodology “Defining the reserves of sales growth”. Lecturer of MBA programmes at business schools. Author of bestsellers: “Subsidiary network: development and management, “Distribution system. Tools of creating competitive advantage”. Among her clients are Marya Trading House, Arben Gallery, Union, Business-Bouquet, Elt, Vostochny Put, Peligrin Maten and others.