The international exhibition HouseHold Expo is the biggest specialized exhibition of kitchenware, gifts and household goods on the Russian market. The Association of the German Trade Fair Industry (AUMA) characterizes HouseHold Expo as the most efficient exposition of household goods on the territory of Russia.
On September 12-14, 2017, Jubilee international exhibitions HousеHold Expo and Stylish Home. Objects & Tableware, as well as Christmas Box. Podarki salon were successfully held at the IEC “Crocus Expo”. The exposition covered more than 20 thousand sq.m. in three halls of the exhibition center.
In 2018 the consumer market has gained a large number of new development opportunities. The participants of HousеHold Expo and Stylish Home. Objects & Tableware autumn 2017 from 16 countries of the world have presented more than 1 000 novelties, their latest collections, trends on the tableware market, household goods and new ideas for interior design to the Russian retail community.
The number of the participants of the exhibition has increased by 32% as compared to 2016 and reached 520 companies. The exhibitions were attended by approximately 9000 specialists from 79 regions and 45 countries of the world*, including purchasing agents from international and regional retail networks, directors and managers of stores of household goods, specialists in interior décor and other retail professionals.
Companies from Belorussia, China, the Czech Republic, Egypt, Germany, India, Iran, Italy, Malaysia, Poland, Thailand, Tunisia, Turkey and Ukraine presented their expositions at the exhibitions.
The electronic catalogue of novelties displayed at the exhibitions, which was posted for the first time, was a big success with the professional visitors. It was downloaded 798 times 10 days before the start of the exhibition.
As part of the business programme of HouseHold Expo and Stylish Home. Objects & Tableware, more than 45 events, seminars, master classes, conferences and workshops were held. During all 3 days of the running of the exhibitions trends, forecasts and recommendations of market leaders were investigated, an analysis of cases and tools for everyday business practice was conducted. The events of the business programme alone were attended by more than 650 people.
Key events of the business programme:
- Jubilee conference “Relevant questions of the Russian market of household goods and tableware. Points of future growth and how to maintain demand”
- DESIGN DAY
- DAY OF REGIONAL RETAIL– how to increase sales in the regions. Principles of building relations with suppliers and turning them into partners
- Conference “One must not stay the same – the time has come for a change! Creating a new approach towards sales in a shop”
- On-line technologies for the DIY&Household market: innovations in on-line sales, new methods of organizing and optimizing the work of Internet shops were discussed.
- Special programme for merchandisers and a series of merchandising seminars “Increasing sales from the shelf”.
- Contest "The best design and layout in the home goods store" – new possibilities for the participants.
Key sector of the exhibition:
HouseHold Expo and Stylish Home. Objects & Tableware are organized by MOKKA Expo Group and
Mayer J Group with the official support of the Chamber of Commerce and Industry of the Russian Federation.
About the company: Mayer J Group is a member of the Global Association of the Exhibition Industry (UFI). For more than 20 years the company organizes professional B2B exhibitions and congress events. Nowadays the company holds 8 international exhibition projects, business forums and conferences every year. Mayer J Group exhibitions are held with the official support of the Chamber of Commerce and Industry of the Russian Federation.