Exhibition news

Workshops on work with marketplaces at HouseHold Expo’22

Workshops in the framework of Digital Marketing Day ‘Work with marketplaces’

Partners of the program: SberMegaMarket, Yandex Market, Ozon, Magamax.

Digital Marketing Day will be held on September 14 from 10:30 am to 5:00 pm in the framework of the Business program of the international exhibition HouseHold Expo autumn 2022 (IEC Crocus Expo, pavilion 2).

In the program:

Section 2 from SberMegaMarket

  • Goods for home. How household goods category is presented at SberMegaMarket.

Focuses on category development for this year. Seasonal highlighting of the category (autumn-winter 2022) and what instruments for the promotion on the marketplace work most effectively for this category.

Anna Pronkina, head of House hold goods category

  • New Year goods. How New Year category is presented at multi category marketplace.

What difficulties sellers of New Year goods face with and what solutions of the marketplace allow to sell these goods online

Complementarity of goods category, multi basket (what and more often is purchased with New Year goods)

Alexey Pavlov, manager of ‘Countryside, seasonal and new year goods’ category


Section 3 from Ozon company

  • Results of the first semi year and priorities of Household category development at Ozon

Likhonkina Irina, director of house hold goods category

  • How to enter Ozon marketplace? Specifics of entrance, work with the content

Aleksandra Nikonova, senior manager on key partners attraction


Section 4 from Yandex.Market

  • ‘Opportunities of the Market for manufacturers’ and sellers or ‘Yandex ecosystem as a tool for sales growth’

Dmytriy Iodlovskiy, category manager of Yandex Market

Work with marketplaces

  • Work with marktplaces. How to bring outsiders into sales leaders on the marketplaces.
  • Pitfalls when automatizing business processes. Lifehacks when managing more than 1000 product SKU. Strategy of managing the assortment during the crisis.

Oksana Smirnova, Director of Department of marketing and development of AO TPK Magamax


All events of the program

Business program producer
Galina V. Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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