Exhibition news

Action plan to increase sales

A new workshop by general director of Unit-Consulting Tatiana Sorokina will take place on March 1 at Crocus Expo IEC within the framework of International exhibition HouseHold Expo-2019. The workshop will introduce the topic: “Increasing sales and reducing expenses at the same time: action plan”. The programme will include practical cases:

  • Successful practical experience of high-margin sales growth in 2015-2018
  • Key points of the programme to increase marginality of sales
  • Rules of calculating sales marginality
  • Specification of expenses on commercial services: which costs may and should be reduced?
  • Technologies of sales growth: client groups and rules of working with them, product range management
  • Necessary reports and events to control sales profitability

All cases are based on real projects successfully implemented in 2016-2018 for manufacturers of furniture with own network of furniture studios, chain stores of household goods and decorations.

Speaker: Tatiana Sorokina, general director of Unit-Consulting

37 09 01   продажи Сорокина html b71d5a67e2966299Tatiana Sorokina, general director of Unit-Сonsulting, over 80 successfully implemented large-scale projects on increasing the efficiency of sales, 14 years in sales consulting and 10 years in real business. Author of the methodology “Defining the reserves of sales growth”. Lecturer of MBA programmes at business schools. Author of bestsellers: “Subsidiary network: development and management, “Distribution system. Tools of creating competitive advantage”. Among her clients are Marya Trading House, Arben Gallery, Union, Business-Bouquet, Elt, Vostochny Put, Peligrin Maten and others.



February 27 – March 1, 2019, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts, Christmas Box and Dacha Outdoor – the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

Business programme producer


Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru