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26 000 sq.m

exhibition space

17 500

professional
visitors

780

participants

56

countries
of the world

ABOUT THE EXHIBITION

26th international industrial exhibition of non-food products HOUSEHOLD EXPO

Exhibition No. 1 in Russia in the sphere of household goods, goods for country life and gifts, the key professional event uniting Russian retailers

HouseHold Expo is the biggest and the only specialised exhibition of non-food products, kitchenware, gifts, household goods, goods for country life, professional and household chemistry on the Russian market. The Association of the German Trade Fair Industry (AUMA) characterizes HouseHold Expo as the most efficient exposition of household goods on the territory of Russia.

The international industrial exhibition HouseHold Expo is the only B2B exhibition on the territory of Russia which best represents the Russian market of non-food products, household goods, goods for country life, gifts and interior objects.

Exhibition organisers: MOKKA Expo Group LLC, Mayer Corporate Group – member of the Global Association of the Exhibition Industry (UFI). With the official support of the Russian Union of Industrialists and Entrepreneurs and the Chamber of Commerce and Industry of the Russian Federation.

March 23-25, 2021, Crocus Expo IEC, pavilion 2

 

Benefits for the development of your business at HouseHold Expo-2021 

Right to compensation

towards exhibition expenses from the Government of Moscow. Participation in the exhibition is funded by regional Centres for Entrepreneurship Support, Agencies for Regional Development, Centres for Export Support and other authorized organizations in the Russian regions

 

Guaranteed contacts

with federal and regional retail networks, wholesale companies and distributors, online stores and HoReCa representatives. The exhibition is visited by over 300 chain stores and the biggest wholesale buyers

 

Chance to conclude from 3 to 5 wholesale contracts at the exhibition

in 1-3 months after the participation in the exhibition (average data based on exhibitors’ survey)

 

Growth of product recognition

in stores of Russia and the CIS countries due to an increase of sales points in trade networks and retail stores

RESULTS OF HOUSEHOLD EXPO AUTUMN 2020

The share of regional visitors amounts to 46% from the overall number of visitors

 

Over 80% of visitors are prepared to sign wholesale supply contracts with the participants

 

Directors and business owners make up 41% from the overall number of visitors. 38% of visitors are category and purchasing managers.

 

76% of the participants are content with their participation and are eager to take part in the next exhibition.  

WHY IS IT IMPORTANT TO EXHIBIT?

Participation in the exhibition provides an opportunity to easily create efficient sales channels with new purchasing agents and increase the geography of supplies, to present your products and novelties to current and potential partners, to strengthen your image of a stable and active company and to increase the loyalty of end customers to your company.

The exposition covers 26 000 sq.m. Each year over 750 companies from 16 countries take part in the exhibition, the majority of participants are Russian and foreign manufacturers, wholesale companies and distributors.

KEY SECTORS OF THE EXHIBITION:

  • all kinds of tableware and table decorations
  • kitchen accessories and appliances
  • interior and lighting objects
  • finishing materials for interior design and renovation
  • goods for country life and outdoor leisure
  • sanitary and hygienic products
  • professional cleaning and household chemistry
  • home textiles
  • gifts and souvenirs
  • home fragrances

The exhibition is visited by 17 500 professional visitors yearly, visitor geography comprises 56 countries (14% - CIS, 6% - other countries) and 83 regions of Russia (90%). Directors and business owners make up 41% of the total number of visitors, while 38% of visitors are category and purchasing managers.

The exhibitions take place twice a year (trends and novelties of the autumn-winter and spring-summer seasons are introduced). Such frequency results from the demand of suppliers and purchasing agents and is connected to the necessity of product range renewal. More than 630 retail and wholesale networks visit HouseHold Expo yearly. Their priority is the search of new goods and new suppliers.

Among regular buyers are the largest Russian DIY, Household and Garden trade networks (2018-2020): 220 Volt, Auchan Retail Russia, Baucenter, Billa, Familia, Family home, Fix Price, Globus, Hoff, Metro C&C, OBI, OZON.ru, Prisma, Selgros Cash&Carry, Spar, WestwingRussia, Williams et Oliver, Wildberies, X5 RETAIL GROUP, Azbuka Vkusa, Alye Parusa, Apelsin,  Bahetle, Victoria, Evrodom, GUM Trading House, O’Kay, Detsky Mir, GIPERGOBUS, Dixy, Euroshop, Ikea, Karusel, Kangaru, Crocus Tvoy Dom, Lenta, Leonardo, Leroy Merlin,Leroy Merlin Vostok, Lotos Premium, Magnit, Magnolia, Maxidom, Maria-Ra, Matritsa, Monetka, Perekrestok, Planeta Uvlechenyi, Korall Retain Chain, Pyaterochka, Semya (7ya), Sibirsky Gigant, Petrovich, Stockmann, Spetstorg Cash&Carry, Spetstorg Yug, TOMAT, Tashir Group, Utkonos, Yabloko, Svetofor-Ural, Svetofor, TSUM Trading House, Expediciya, Essen, Yuzhnyi Dvor, Yarche! and many others. Trade networks visiting the exhibition

Apart from large federal networks, the exhibition is visited by regional grid, wholesale and retail companies. Regional visitors make up 46% of the total number of Russian visitors. Over the past 3 years, more than 4300 representatives of networks operating in all regions of Russia have visited the exhibition.

WHY IT IS IMPORTANT TO VISIT THE EXHIBITION

Visiting the exhibition gives you an opportunity to update and increase your product range, to learn about novelties of the industry and find new suppliers and opportunities for developing your business, to consider profitable price and logistic offers and to discuss cooperation with potential partners.

Within the framework of participation in HOUSEHOLD EXPO visitors may take advantage of a special programme for visitors. The programme includes:

  • organisation of meetings with potential partners on the territory of the exhibition
  • specially prepared programme of discounts and “exhibition” prices at the booths of participants
  • novelties and premieres of the exhibition on the website www.expo-retail.ru
  • workshops and educational seminars, trends and analytical information

BUSINESS PROGRAMME

  • Day of Regional Retail
  • Day of Design
  • Day of Online Trade
  • Cycle of workshops and seminars “Goods, effective sales, loyal customer”

The business programme includes analytical reports about the market from research companies and official regulatory authorities, workshops, educational seminars and presentation of future trends, presentations from exhibition participants.

OPPORTUNITIES FOR INTERNATIONAL PARTICIPANTS

Apart from the search of novelties, professional visitors are motivated to attend the exhibition in order to search for partners and cooperation opportunities to expand their business. According to a survey conducted at HouseHold Expo in autumn 2019, over 20% of visitors are interested in distribution of goods from abroad. Companies from India, Iran, Turkey, Germany, Egypt, Republic of Belarus, Ukraine, Italy, China, Poland, the Czech Republic and many other countries have found their distributors in Russia at the exhibition.

As part of your participation package in HOUSEHOLD EXPO we offer a special programme for the promotion of your company in Russia. The programme includes:

  • special distribution of your product catalogue and (or) other information to interested distributors;
  • organisation of meetings with potential partners on the territory of the exhibition;
  • publication of information about the novelties of your company in a special catalogue “Novelties and trends of the exhibition”
  • mentioning of your company in navigation materials of the exhibition (guides, banners) if you are offering special prices and (or) presenting new and innovative products within the framework of the exhibition

YOU MIGHT BE INTERESTED IN:

Business programme

Conferences, seminars,
workshops and presentations

News

News of the exhibition and participants, important branch events
New

New

Novelties and premieres of exhibition participants this year

Hotels

Special prices for hotel accommodation for participants and guests of the exhibition

Address

IEC "Crocus Expo", Pavilion No. 2, 65-66 of km of MKAD (outer side), Myakinino subway

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Organizers: Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru