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20 000 sq.m

exhibition space

17 500

professional
visitors

750

participants

50

countries
of the world

ABOUT THE EXHIBITION

24th international industrial exhibition of non-food products HOUSEHOLD EXPO

Exhibition No. 1 in Russia in the sphere of household goods, goods for country life and gifts, the key professional event uniting Russian retailers

HouseHold Expo is the biggest and the only specialized exhibition of kitchenware, gifts, household goods, goods for country life, professional and household chemistry on the Russian market. The Association of the German Trade Fair Industry (AUMA) characterizes HouseHold Expo as the most efficient exposition of household goods on the territory of Russia.

The international industrial exhibition of non-food products HouseHold Expo is the only B2B exhibition on the territory of Russia which best represents the Russian market of household goods, goods for country life, gifts and interior objects.

Brands showcased at the exhbiition

WHY IS IT IMPORTANT TO EXHIBIT?

Participation in the exhibition provides an opportunity to easily create efficient sales channels with new purchasing agents and increase the geography of supplies, to present your products and novelties to current and potential partners, to strengthen your image of a stable and active company and to increase the loyalty of end customers to your company.

The exposition covers 20 000 sq.m. Each year over 750 companies from 16 countries take part in the exhibition, the majority of participants are Russian and foreign manufacturers, wholesale companies and distributors.

KEY SECTORS OF THE EXHIBITION:

  • all kinds of tableware and table decorations
  • kitchen accessories and appliances
  • interior and lighting objects
  • goods for country life and outdoor leisure
  • sanitary and hygienic products
  • professional cleaning and household chemistry
  • home textiles
  • gifts and souvenirs
  • home fragrances

The exhibition is visited by 17 500 professional visitors yearly, visitor geography comprises 45 countries (14% - CIS, 6% - other countries) and 81 regions of Russia (80%). Directors and business owners make up 38% of the total number of visitors, while 31% of visitors are category and purchasing managers.

The exhibition takes place twice a year (trends and novelties of the autumn-winter and spring-summer seasons are introduced). Such frequency results from the demand of suppliers and purchasing agents and is connected to the necessity of product range renewal. More than 600 retail and wholesale networks visit HouseHold Expo yearly. Their priority is the search of new goods and new suppliers.

Among regular buyers are the largest Russian DIY, Household and Garden trade networks: 220 Volt, Auchan Retail Russia, Baucenter, Billa, Castorama, Fix Price, Globus, Hoff, Metro C&C, OBI, Prisma, Selgros Cash&Carry, Spar, X5 Retail Group, Avoska, Agat Cash&Carry, Azbuka Vkusa, Alye Parusa, Apelsin, Ariant, Afanasyi, Bahetle, Vernyi, Victoria, O’Kay, Detsky Mir, Dixy, Evrotorg, Euroshop, Ikea, Karusel, Kangaru, Kirovskyi, Komandor, Red Cube, Crocus, Lenta, Leonardo, Leroy Merlin, Liniya, Magnit, Magnolia, Maxi, Maxidom, Maria-Ra, Matritsa, Minutamarket, Monetka, Moshoztorg, Olivye, Panorama Retail, Pervyi Semeinyi, Perekrestok, Pobeda, Pokupayka, Pyaterochka, Raytsentr, Real, Semya (7ya), Sibirsky Gigant, Petrovich, Stockmann, Tshir Group, Tvoy Dom, Utkonos, Familiya, Holiday, Expediciya, Essen, Yuzhnyi Dvor, Yarche! and many others. Trade networks visiting the exhibition

Apart from large federal networks, the exhibition is visited by regional grid, wholesale and retail companies. Regional visitors make up 46% of the total number of Russian visitors. Over the past 3 years, more than 2500 representatives of networks operating in all regions of Russia have visited the exhibition.

WHY IS IT IMPORTANT TO VISIT THE EXHIBITION?

Visiting the exhibition gives you an opportunity to update and increase your product range, to learn about novelties of the industry and find new suppliers and opportunities for developing your business, to consider profitable price and logistic offers and to discuss cooperation with potential partners.

Within the framework of participation in HOUSEHOLD EXPO visitors may take advantage of a special programme for visitors. The programme includes:

  • organisation of meetings with potential partners on the territory of the exhibition
  • specially prepared programme of discounts and “exhibition” prices at the booths of participants
  • catalogue of exhibition novelties and industry trends
  • workshops and educational seminars, analytical information

BUSINESS PROGRAMME

  • Day of Regional Retail
  • Day of Design
  • Day of Internet Sales
  • Cycle of workshops and seminars “Goods, effective sales, loyal customer”

The business programme includes analytical reports about the market from research companies and official regulatory authorities, workshops, educational seminars and presentation of future trends, presentations from exhibition participants.

OPPORTUNITIES FOR INTERNATIONAL PARTICIPANTS

Apart from the search of novelties, professional visitors are motivated to attend the exhibition in order to search for partners and cooperation opportunities to expand their business. According to a survey conducted at HouseHold Expo in autumn 2018, over 20% of visitors are interested in distribution of goods from abroad. Companies from India, Iran, Turkey, Germany, Egypt, Republic of Belarus, Ukraine, Italy, China, Poland, the Czech Republic and many other countries have found their distributors in Russia at the exhibition.

As part of your participation package in HOUSEHOLD EXPO we offer a special programme for the promotion of your company in Russia. The programme includes:

  • special distribution of your product catalogue and (or) other information to interested distributors;
  • organisation of meetings with potential partners on the territory of the exhibition;
  • publication of information about the novelties of your company in a special catalogue “Novelties and trends of the exhibition”
  • mentioning of your company in navigation materials of the exhibition (guides, banners) if you are offering special prices and (or) presenting new and innovative products within the framework of the exhibition

KEY SECTORS OF THE EXHIBITION

  • all kinds of tableware and table decorations
  • kitchen accessories and appliances
  • interior and lighting objects
  • goods for country life and outdoor leisure
  • sanitary and hygienic products
  • professional cleaning and household chemistry
  • home textiles
  • gifts and souvenirs
  • home fragrances

SEE YOU AT OUR EXHIBITIONS!

About the company: Group of Companies “Mayer J Group” is a member of the Global Association of the Exhibition Industry (UFI), the Russian Union of Industrialists and Entrepreneurs and the Russian Chemists Union. For more than 20 years the company organizes professional B2B exhibitions and congress events. Nowadays the company holds 8 international exhibition projects, business forums and conferences every year. Mayer J Group exhibitions are held with the official support of the Chamber of Commerce and Industry of the Russian Federation. The company also specializes in the production of in-store furniture, POS-materials and premium wide-format printing with its own productive capacity, the planning and design of exhibition booths.

YOU MIGHT BE INTERESTED IN:

Business programme

Conferences, seminars,
master-classes and presentations

News

News of the exhibition and participants, important branch events

Photo gallery

Moments, emotions, business life

Hotels

Special prices for hotel accommodation for participants and guests of the exhibition

Address

IEC "Crocus Expo", Pavilion No. 2, 65-66 of km of MKAD (outer side), Myakinino subway

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru