Exhibition news

How to increase sales? How to work with goods correctly? How to create effective merchandising? Find out at HouseHold Expo autumn 2017!

Your electronic ticket for free attendance of the exhibitio


Kirill Lopatinsky, Irina Bolotova, Ekaterina Bogacheva, Olga Pravuk, companies, Jos de Vries The Retail Company Russia, consulting group «Super-Roznitsa» and other experts in merchandising standards and retail strategies will conduct workshops as part of the series of seminars: “INCREASING SALES FROM THE SHELVES”:

  • Goods for home in a supermarket
  • Talks about high categories. Building a reference matrix
  • Goods on the shelf, how to tell a network about your goods correctly
  • The contribution of design and branding to the shop sales
  • Russian shop cases: before and after sales increasing
  • Non-liquid products – who is to blame and what should be done. Reasons for their occurrence, criteria of non-liquid goods and ways of dealing with them
  • Effective visual merchandising and emotional window dressing

Contest «Best design and layout in the home goods store»

Venue: Crocus Expo IEC
12-14 September 2017


Business program


Coordinator of the business program
Galina Shevchenko
This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


Welcome to HouseHold Expo, the biggest В2В household exhibition in Russia and the key professional event for all Russian retailers!


Participation is free after an on-line registration.


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33,; e-mail: