Exhibition news

How to increase the effectiveness of sales using the web-site of your company? Find out at HouseHold Expo!

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Within the framework of the business program of the HouseHold Expo and Stylish Home exhibitions participants and visitors will have a chance to attend special events which will be of particular interest for Internet marketers and representatives of marketing and promoting divisions.

Sales of goods using the Internet has become one of the most important marketing trends in recent years – experience has been accumulated, knowledge about effective and non-effective methods for different kinds of goods has been obtained, different promotional channels for the household and DIY segment have been tested. Social media have also started to play a significant role in sales.

International research company GfK, Mastergrad.com, Demis Group, FERT Internet Agency will share their experience and effective cases

  • Dynamics and features of online development in the industrial goods market and directly in the home and repair sector
  • Analytics of the DIY & Household on-line sales in Russia
  • Usability for a conservative: how to improve the usability of a web-site and increase conversion by making minimum interface changes
  • Using social media for promoting an internet shop of home goods
  • Important aspects of internet marketing for the DIY segment
  • Internet sales for vendors: do manufacturers need their own single brand shop?
  • Online-sales of household goods: how does one replace the shop next door?
  • Everything begins with the web-site: an effective site for manufacturers and suppliers of DIY goods
  • Presentation of TV-channel «Tvoy Dom» «New approaches and peculiarities of the product placement technology on niche TV-channels»


Business program


Coordinator of the business program
Galina Shevchenko
This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


Welcome to HouseHold Expo, the biggest В2В household exhibition in Russia and the key professional event for all Russian retailers!


Participation is free after an on-line registration.


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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru