Exhibition news

‘How to increase sales twice, using the power of the brand. Secrets of success from the leading experts on branding’ – new program from the Association of branding companies of Russia

Branding Day at the International HouseHold Expo spring 2022 Exhibition will take place on March 24 in Crocus Expo IEC

11:00 am – 2:00 pm Section on branding of goods for home and household chemistry

«How to increase sales twice, using the power of the brand. Secrets of success from the leading experts on branding»

Organizer of the section: Association of branding companies of Russia

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11.00 am – 11.20 am

‘There is no need in dirt! What and to whom do successful brands of goods for home and everyday life promise’

Denis Shlesberg, general director of Artonika agency (moderator)


11.20 am– 11.40 am

Value-added products: to be or not to be?

What global trends buyers’ choice models dictate? What should a producer do: decrease expenses or increase value? Do innovation products have chances today?

Irina Vedenetskaya, candidate of economic sciences, general director and co-founder of Labelman branding agency



11.40 am– 12.00 pm

Influence of stability marketing on brands

Anastasia Igolnikova, creative director of Midberry branding agency


12.00 pm – 12.20 pm

What in the packaging design influences on sales
(on example of washing products)

Andrey Gornov, general director of Getbrand, member of Association of branding companies of Russia Council

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12.20 pm – 12.40 pm

Secret of packaging of goods for home and household chemistry: analyzing and influencing

Structural analysis of features and key decisions in packaging of goods for home and household chemistry taking into account current reality and buyers – types of formation, how the information is presented and what information is important in general, what is the difference from the product segment and so on, plus interviews with the buyers. Оlga Zurashvili, art director of branding agency Zurashvili Branding


12.40 pm – 1.00 pm Successful creation and development of WonderLab brandFarkhad Kuchkarov, Depot strategy director and Ilya Ozorin, art director of  WonderLab


1:00 pm – 1.20 pm

Private Labels of retail chains in household segment: why it is an interesting branding

On why Private Labels should not be underestimated, about specificity of non-food Private Labels and about the reasons of progressive complication of Private Label sets of retail chains – based on DDC Group experience on creation of such trademarks and most interesting cases of the world practice, which we were inspired by.  

Alexander Frelikh, DDC Group design director


1.20 pm – 1.40 pm

How a brand should adapt to a digital environment and a new reality (on an example of the latest studio projects for  IDDIS and MIlardo sanitary ware)

Irina Mokrousova, strategist and Sergey Samofalov, head of design direction of DEZA studio




1.40 pm – 2.00 pm

Secret ingredientWhat you need to add to your brand in 2022 to be successful in 2023

Vlad Rudovskiy, art manager of ‘Adekvatnye lyudy’ branding studio



Business program producer
Galina V. Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru