Exhibition news

The Association of Branding Companies of Russia has prepared a new programme for HouseHold Expo and ChemiCos spring 2021 exhibitions

A new session from the experts of the Association of Branding Companies of Russia will take place on March 23, 2021, within the framework of HouseHold Expo and ChemiCos spring 2021 international exhibitions – “Strong brand as an advantage on the market of household goods”:



“Cool package: modern trends of FMCG packaging”

Anatolyi Tataurov, co-owner of Labelmen branding company


“Modern good-selling package design of a private label”

Anna Kuropyatnik, executive director at Untwist


“How to increase sales with the help of branding?”

Andrei Gornov, general director of Getbrand


“Principles of creating an efficient brand in the Household segment. The best cases in Russia and abroad: trends, mistakes, secrets of success”

Aleksandr Vagin, general director of SUPERMARKET, Council Member of the Association of Branding Companies of Russia 


“Product bundling. Specifics of developing brands of homewares and household chemistry”

Vasily Kim – Council Member of the Association of Branding Companies of Russia, client service team leader

Maria Aksenova – development director at Coruna Branding




“How a brand of household chemistry can find its unique character”

Evgenyi Kalashnikov, art-director at DDVB

Leonid Spiridonov, strategist at DDVB





"Unconventional branding: how the brand identity was born from an SMM concept"

Maria Lopatina, account manager of Radar Agency


"A person at the end of the day. How a sanitary ware brand made things personal after rebranding"

Irina Mokrousova, brand strategist at DEZA studio


“Clean chemistry! How successful brands of household goods, products for renovation and others are created”

Denis Shlesberg, general director of Artonika, Council Member of the Association of Branding Companies of Russia (MODERATOR)

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The mission of the Association of Branding Companies of Russia is to enhance the reputation of such brand as “Russia” on the domestic and foreign markets through the development of successful local brands.

The Association was founded in 2009 and nowadays consists of 88 agencies from 22 cities – Moscow, Saint Petersburg, Barnaul, Blagoveshchensk, Vladivostok, Volgograd, Voronezh, Ekaterinburg, Kazan, Krasnodar, Lipetsk, Nizhny Novgorod, Novosibirsk, Omsk, Pskov, Rostov-on-Don, Ryazan, Tolyatti, Tomsk, Tyumen, Ufa, Chelyabinsk from 7 federal districts – Central Federal District – 48, Northwestern Federal District – 15, Siberian Federal District – 6, Southern Federal District – 2, Far Eastern Federal District – 2, Volga Federal District – 7, Ural Federal District – 8.

Many of the agencies are winners of prestigious Russian and international contests and awards in the sphere of brand design: Red Apple, Cannes Lions, Red Dot, Epica, Eurobest, Dieline Award and many others.



March 23 – 25, 2021, Moscow, “Crocus Expo” IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an online registration.

We are looking forward to seeing you at Household Expo, ChemiCos,Stylish Home. Gifts, Christmas Box and Dacha Outdoor

the biggest Russian B2B exhibitions of household goods, country life products and gifts!


Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.

+7 (910) 426-01-61, +7 (495) 363-50-32


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Organizers: Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru