Exhibition news

Garden furniture – peculiarities of sales

For specialists on the market of goods for dacha and gardening equipment expert on visual merchandising Natalia Rogacheva will conduct a seminar “Merchandising peculiarities of garden furniture” within the framework of a special project “Kaleidoscope of outdoor life”.

The programme of the seminar includes the following topics:

  • How to prepare a merchandising concept wisely
  • How to be prepared for peak sales days
  • Maintenance of visual merchandising during high season
  • How to sell beautifully and efficiently

rogachevaNatalia Rogacheva. Expert on visual merchandising.

More than 6 years of working on development and management of merchandising concepts at OBI.

Key areas: Garden and Dacha (including seasonal markets, New Year), Décor (textiles, wallpapers, paints), Plumbing, Lighting, Kitchens.

Successful opening of new shops (more than 10), conducting of big range reviews and implementing of various projects on increasing sales efficiency.

Participation in the event is free after an on-line registration

The business programme is being constantly updated!

Moscow, IEC Crocus Expo, March 27-29, 2018

We are looking forward to seeing you at Household Expo, Stylish Home, Dacha Outdoor and Christmas Box. Podarki the biggest Russian B2B exhibitions of household goods, goods for dacha and gifts!


Coordinator of the business programme
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33,; e-mail: