Exhibition news

Branding and promotion of new products in trade networks

Within the framework of the business programme of the Day of Regional Retail on February 28, 2019, branding agency Dotorg will conduct a master-class on the topic: “How does brand creation help enter trade networks”, discussion of typical problems of Russian manufacturers and how to overcome them, brand creation with minimal expenses.

Real cases of new brand launches, working models and technologies, establishment of communications and overcoming of barriers for entering trade networks (own examples of brands working with trade networks Alye Parusa, Evrodom, Good’s House, Nash dom, Tvoy dom, Wildberries).

Speakers: Arseny Kutovoy and Alexey Kovalenko

02 09 10   брендинг Dotorg html d14738f1072b81d9Arseny Kutovoy, founder of branding agency Dotorg.

10 years of consulting work experience.

Specialization: brand strategist, project director.

Diploma of the High School of Branding, specialty – “strategist”, diploma with honors of the British Higher School of Art and Design, training course – “Branding”.



02 09 10   брендинг Dotorg html 19e106195a5e4e96Alexey Kovalenko, strategist of branding agency Dotorg.

Diploma of the High School of Branding, specialty – “strategist”.

10 years of consulting work experience: marketing director of Infolio and Art-Blanc brands.




Dotorg Agency was founded in 2008 and specializes in the development of consumer and corporate brands, brand management, audit and correction of brand communications offline and online. Clients of the agency - Sistematika Group, Lanit Group, Ak Bars Nedvizhimost, Morton Group, AM Development, Danilovsky Market and others.

  • TOP-100 of the Digital Design & Creative rating by Ruward
  • TOP-100 of design agencies of Russia by Tagline
  • TOP-100 of the Russian creativity rating by Rating Runet

February 27 – March 1, 2019, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts,

Christmas Box and Dacha Outdoor
the biggest Russian B2B exhibitions of household goods, good for country life and gifts!

Business programme producer

Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru