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Business program

BUSINESS HALL I HALL 9

BUSINESS HALL II HALL 10

Hall “SUPPLIER – BUYER” HALL 11

BUSINESS HALL I HALL 9

February 27

DAY OF DESIGN
12.00–18.00 New space formats: layout, innovations, trends. Seminars and master-classes from the company ArchDialogue
  • Spring in the interior. The brightest examples of interior design for those who are not afraid of experiments
  • Trends of 2019. What will be trendy in the interior in the next 2 years
  • Fitting into the budget. 20 life hacks for creating simple, efficient and bright ideas for the interior
  • Interior colouristics. How colours influence the psychology of spaces
  • Know-how. Interior innovations in the sphere of lighting design
  • Efficient window dressing. Buying without entering

February 28

DAY OF NEW YEAR DESIGN AND GIFTS
11.00–12.00 Market of New Year products, tendencies and forecasts

Speaker: Anastasia Ptukha, Step by Step

Птуха

11.00–13.00 How to prolong the New Year fairytale. Décor which gives you warmth and joy
13.00–14.00 How to create unusual New Year décor with kids
14.00–15.00 New Year décor in the American style
15.00–16.00 Restaurant methods of laying the New Year table at home
16.00–17.00 Architectural approach to interior design of country houses

March 1

Cycle of master-classes and seminars: “Goods, effective sales, loyal customer”
10.30–11.10 Touching marketing: how do products with a logo promote the company brand

Speaker: Anton Vert, founder and managing partner of VertComm - personal consultant in the field of promotional products and business gifts.

АнтонВерт 

11.10–12.00 How to turn customers into friends, and friends – into customers
12.00–13.00 50 layout methods for household goods
13.00-15.00 Announcement of results and awarding of participants of the contest “The best design and layout in the home goods store”

BUSINESS HALL II HALL 10

February 27

KALEIDOSCOPE OF OUTDOOR LIFE
12.00–12.30 The main consumer trends and results of sales of garden hand tools in 2018

Speaker: Alexey Titarenko, Gfk, marketing consultant

 

12.30–15.30 Conference “Communications with professional customers and consumers”
15.30–16.10 Merchandising in a garden center. Helpful layout, inspiring layout
16.10–16.50 Garden joy: delights of garden products
16.50–18.00 Country house: designer + customer. How to make the cooperation fruitful and pleasant?

February 28

Day of Internet Sales
11.00–15.00 Conference “The future of today’s online retail”

Organizer: InSales company

15.00–16.00 How to improve your search ranking and increase sales by several times
15.40–16.30 How to spend less but sell more

March 1

Cycle of master-classes and seminars: “Goods, effective sales, loyal customer”
10.30–11.30 How does brand creation help enter trade networks. Market launch of Casy Home storage systems

Speakers: Arseny Kutovoy, founder of branding agency Dotorg 

Кутовой

Alexey Kovalenko, strategist of branding agency Dotorg

Коваленко

 

11.30–12.30 Technique of increasing sales without advertising budgets
12.30–13.30 Increasing sales while reducing expenses: action plan
14.10–15.30 Product classifier – structure, preparation, mistakes. What happens if the classifier is wrong
14.10–14.50 Your good-selling catalogue. Increase of conversion and sales with the help of a website catalogue. Practical cases
14.50–15.30 8 sales tools in retail business

Hall “SUPPLIER – BUYER” HALL 11

February 27

Cycle of master-classes and seminars: “Goods, effective sales, loyal customer”
12.00–12.40 How to stay alive and manage sales on a highly competitive market

Speaker: Evgeniy Danchev, business coach, director of consulting company Wconsulting 

Данчев

12.40–13.20 What does a chain store need private labels for?
13.20–14.00 How to avoid deficit and non-liquid products: risk management at the stage of calculating the order
14.00–14.40 Customer Journey Map — the history of customer interaction with your product, service or company through different communication channels.
14.40–18.00 Announcement of results and awarding of winners of the International contest in the sphere of household goods HouseHold Russia Award - 2019

February 28

DAY OF REGIONAL RETAIL
11.00- 18.00 Conference “Increasing sales from the store shelf. Trends and practical cases”

Organizer: Retail.ru

March 1

7th international forum HoReCa Just HoReCa-2019 “Hotel business: strategies of an innovative breakthrough. Technologies, design, marketing”
11.00–11.15 Welcome address for participants of the forum by Gennady Lamshin, President of the Russian Hotel Association
11.15 -13.00 Business session “What to teach and how to teach? Innovative technologies of staff education and development in today’s environment”
13.30–14.45 Business session “Hotel design. Innovative technologies of creating hotel space”
14.45–16.00 Business session “Hotel marketing”

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

20 Ovchinnikovskaya Embankment, building 1, Moscow, Russia, Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru